This vintage 1950 hardcover edition of The Retailer - The Role of Modern Retailing in The United States was written by Wenzil Dolva and Donald Beckley. This business textbook provides an introductory course in retailing for students. It was designed to analyze the work of retailing from four viewpoints: the relationship of the retailer to the producer, to the consumer, to other retailers and to the government. The book is in used vintage condition with the dust jacket missing and some minor wear to the cloth cover, but no torn or marked pages and excellent overall color quality.
Hardcover, 417 pages
5.9 x 8.5 inches
This vintage 1950 hardcover edition of The Retailer - The Role of Modern Retailing in The United States was written by Wenzil Dolva and Donald Beckley. This business textbook provides an introductory course in retailing for students. It was designed to analyze the work of retailing from four viewpoints: the relationship of the retailer to the producer, to the consumer, to other retailers and to the government. The book is in used vintage condition with the dust jacket missing and some minor wear to the cloth cover, but no torn or marked pages and excellent overall color quality.
Hardcover, 417 pages
5.9 x 8.5 inches
